Business Development
& Strategy

Marketing. Wondering where to begin?

Let’s start here. Your team may have great content or ideas, but no idea when, where, and how to execute them effectively. We collaborate with businesses like yours to develop a full understanding of what each marketing channel can do for you. We’ll show you where your marketing dollar is best spent – and deliver a full strategy for immediate implementation. Here’s a snapshot of the detailed plan we’ll put in place for you:

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BUSINESS DEVELOPMENT

We work directly with our clients to develop a solid strategy and execution plan focused on finding new business opportunities that promote the growth of a company. Our methodology utilizes an exclusive combination of innovative thinking, creative design, sales & marketing initiatives, and the network brokering needed to achieve a strong business framework. It’s through this methodology that we can properly recommend short and long-term strategies, anticipate future initiatives, and deliver solutions that will gain relevance, consistently attract customers, and deliver ongoing dividends. We help our clients with the implementation of the strategies, paving the way for expansion and diversification, allowing them to develop new revenue streams by increasing their reach and customer base. We form strategic partnerships that open and develop new relationships and markets. We assist you to develop strategic sales processes, research and identify leads and how to move them along the sales cycle toward closing.

STRATEGY

  • Develop a Strategic Marketing Plan (SMP)

    The purpose of an SMP is to set you on a specific course to achieve standardization and continued consistency throughout your marketing initiatives/channels and to improve your current marketing focus.

    The plan is a critical element and a living document comprised of your overall marketing needs and serves as a reference guide to help identify clear brand messaging, including the company’s vision, mission, and core values.

    We develop a tailored SMP that will maximize your ROI while remaining congruent across all marketing channels. Each objective within the document is focused on increasing brand recognition, streamlining your business, improving efficiency, and growing your company’s revenue.

  • Define Your Goals

    8 Waves Creative works with your team to identify your as-is and to-be states. We can’t get ‘there’ without a roadmap. We’ll collaborate with you to create and define your goals and KPIs – short-term and long-term growth.

    • Identify where you are now “As-Is State.”
    • Set marketing goals and objectives – Where you want to be “To-Be State.
    • Define Your Target Audience.
    • Plan your Monthly Strategy Tactics & Actions “How to get there.”
    • Develop Your Timeline and Budget.
    • Create Controls – “Provide recommendations to monitor performance.”

  • Competitive Landscape

    Conduct a SWOT (strengths, weaknesses, opportunity, and threats) analysis — develop a competitive landscape to increase sales and retain clients.

    If you need help with your marketing strategy, or you are just not sure what to do next, we would love to schedule a meet and greet and have a chat…