Digital Marketing: Fall 2021 Update

Joseph PoirierSocial Media

Few things are as trendy these days as constantly changing, updating, and improving one’s presence in the digital marketing world. Even the leaders of the digital world constantly hold themselves to a standard of getting better and better. Here’s a quick look into what some of the most prominent sites and apps are working on as of the summer of … Read More

Digital Marketing Trends: TikTok, Videos & DIY

Matt AlbrenSocial Media

Digital marketing is (still) the world’s newest up-and-coming super-weapon that everyone has access to. As the world continues to digitize, investing your time and your money in strong digital marketing is going to be a worthwhile endeavor; If, and only if, you’re eager to see your brand/company grow. TikTok is Trending Marketing on social media platforms is one of the … Read More

Cybersecurity And The Hard Realities Of A Cyber Attack

Keith MontiBusiness Development

Cyber security image

Every organization today is at risk for some variation of a cyber attack. As technology becomes more complex and sophisticated, so does the need for businesses to keep themselves and their customers safe from a cyberattack. What does this mean? It means that every business plan needs to include a cyber threat analysis and a plan for what happens when … Read More

Facebook Strategy To Target And Grow Your Audience

Joseph PoirierSocial MediaLeave a Comment

Many small business struggle when trying to develop a Facebook strategy when it comes to growing their audience and increasing their reach. Facebook has become one of the most impactful social media platforms for all businesses regardless of size or industry. It is a great environment to connect with new audiences that you may not otherwise. One of the major … Read More

You Just Launched Your Website… Now What?

Joseph PoirierSEO, Websites

Congratulations! You’ve just launched a shiny, new website and you’re sitting back waiting for the flood of customers to come in. Unfortunately, it’s going to take a little while for that to happen, and there are a few more things you need to do. We’ll walk you step-by-step on 3 things you should do right now for your website. 3 … Read More

10 Reasons To Not Use A Free Website Builder

Joseph PoirierSEO, Websites

(Update: Adobe is no longer supporting their ‘free’ website builder ‘Muse’. Website owners are scurrying to build on other platforms. They are the latest DIY web builder backing out of the game). Why using a free website builder is simply a bad idea.  Believe me folks, I understand – the idea of creating a “free” website is tempting – especially to a … Read More

Polls Are Back On Facebook!

Joseph PoirierSocial Media

We. Are. Excited! Back in the day, using Facebook polls on a Page were a fun and easy way to engage with followers. Then Facebook got rid of the feature for Pages, but kept it in Facebook events. Polls were one of our favorite features on pages, so we were pretty sad when this happened. BUT! Facebook polls are back and … Read More

Questions To Ask Before Hiring A Web Developer (Even Us!)

Joseph PoirierWebsites

Nowadays, “web developers” are popping up everywhere. Everyone has a friend or a cousin who builds websites. Be wary of someone who says they “build websites” when all they’re actually doing is using a site like Wix, Squarespace, or Weebly. We know those tools make it easy to get a website up and running, but they’re not the best option … Read More

How And Why You Should Use The Facebook Debugger Tool

Joseph PoirierSocial Media

Facebook recently removed the feature which allowed Page Admins to make edits to the link they shared, as part of their crack down on click-bait articles. If you’ve noticed this and you’re frustrated, don’t fret! The Facebook Debugger tool is a help site you can use to update links for websites that you manage. Editing link data was a helpful … Read More

Best Platforms For Email and E-Newsletters

Joseph PoirierEmail Marketing

All businesses should be using an email service if they’re going to send communication out to an email list. There are many to choose from, so we’re highlighting the three best platforms for email that we’ve used. Not only will an email platform help keep your email list organized and clean (they clear out bad email addresses and bounces), but … Read More