Yoki Express
Yoki Express is an Asian restaurant that features customizable poke bowls, banh mi, grilled rice plates, sushi burritos, and pho. The restaurant emphasizes fresh ingredients, customizable meals, and quick service. Alongside dine-in services, the restaurant offers large format catering packages.
The Challenge
Yoki Express and Yoki Sushi Bar needed cohesive brand marketing across multiple locations, stronger launch execution, and improved visibility for both new and existing restaurants. As the brand expanded, each location required a more unified identity so that customers experienced the same level of recognition and consistency regardless of where they interacted with Yoki. With multiple restaurant concepts under the same brand family, it became increasingly important to ensure that messaging, promotions, and visual identity were aligned, while still allowing each location to effectively connect with its local audience and drive consistent foot traffic and awareness.
Our Approach
We developed a full scale restaurant marketing system focused on brand consistency, grand opening execution, and ongoing growth strategy. This included building a structured approach to how each location was introduced to its market, ensuring that launch efforts were coordinated, visually cohesive, and supported by targeted marketing designed to build excitement and awareness. We also focused on creating long term consistency across digital and in person touchpoints so that both Yoki Express and Yoki Sushi Bar could maintain a recognizable brand presence while continuing to grow across multiple locations.
The Solution
We delivered:
- Business development and growth strategy
- Brand marketing across three restaurant locations
- Grand opening campaigns
- Strategic marketing planning and execution
- Video production for promotional content
- Graphic design and print marketing materials
- Multi-channel promotional campaigns
The Outcome
The Yoki brand achieved stronger recognition, successful restaurant launches, and improved customer engagement across multiple locations. With a more unified marketing approach in place, each location was able to establish itself more effectively within its local market while benefiting from the strength of the overall brand, resulting in increased visibility, stronger customer connection, and more consistent engagement across all restaurants.
Services Delivered
✓ Business Development
✓ Brand Marketing (2 Locations)
✓ Grand Opening Campaigns
✓ Strategic Marketing & Execution
✓ Video Production
✓ Graphic Design & Print