Marketing Trends 2023

Joseph PoirierBusiness Development, Marketing 101, Social Media

As we head into the 2nd quarter of 2023, the world of marketing is rapidly evolving (that will never stop). With advancements in technology and changes in consumer behavior, it’s important for businesses to stay on top of the latest trends to remain competitive. Here’s a little insight into some of the marketing trends in 2023. Personalization Personalization has been … Read More

Marketing 101: Buyer Personas

Joseph PoirierBusiness Development, Marketing 101, SEO, Social Media

(Reading time: 2 Minutes) Creating buyer persona(s) is an essential step in any marketing or sales strategy. A buyer persona is a fictional representation of your ideal customer based on market research and real data about your existing (and potential new) customers. By creating buyer persona, you can better understand your target audience and tailor your marketing efforts to their … Read More

Marketing 101: Defining Your Target Audience

Joseph PoirierBusiness Development, Marketing 101, SEO, Social Media

Defining your target audience is an important step in creating a successful marketing campaign or business strategy. It helps you focus your efforts on the specific group of people who are most likely to be interested in your product or service.  Your target audience should be the focal point for all of your marketing decisions – your website design, SEO … Read More

Cybersecurity And The Hard Realities Of A Cyber Attack

Keith MontiBusiness Development

Cyber security image

Every organization today is at risk for some variation of a cyber attack. As technology becomes more complex and sophisticated, so does the need for businesses to keep themselves and their customers safe from a cyberattack. What does this mean? It means that every business plan needs to include a cyber threat analysis and a plan for what happens when … Read More