SEO Top Ranking Factors

Joseph PoirierMarketing 101, SEO, Websites

Search engine optimization (SEO) is constantly evolving, with new ranking factors and strategies emerging every year. As we continue to move into 2023, it’s important to stay up-to-date with the latest SEO trends and ranking factors in order to improve your website’s visibility and attract more organic traffic. In this blog, we’ll explore the top 10 SEO ranking factors for … Read More

Marketing 101: Google My Business Listing

Joseph PoirierMarketing 101, SEO, Websites

If you own a local business, you probably already know how important it is to have a strong presence on Google. Google My Business (GMB) is a free tool that allows you to manage your business’s online presence across Google, including search results and Google Maps. But simply having a GMB listing isn’t enough – you need to optimize it … Read More

Marketing Trends 2023

Joseph PoirierBusiness Development, Marketing 101, Social Media

As we head into the 2nd quarter of 2023, the world of marketing is rapidly evolving (that will never stop). With advancements in technology and changes in consumer behavior, it’s important for businesses to stay on top of the latest trends to remain competitive. Here’s a little insight into some of the marketing trends in 2023. Personalization Personalization has been … Read More

Marketing 101: Buyer Personas

Joseph PoirierBusiness Development, Marketing 101, SEO, Social Media

(Reading time: 2 Minutes) Creating buyer persona(s) is an essential step in any marketing or sales strategy. A buyer persona is a fictional representation of your ideal customer based on market research and real data about your existing (and potential new) customers. By creating buyer persona, you can better understand your target audience and tailor your marketing efforts to their … Read More

The Psychology of Colors in Marketing

Matt AlbrenMarketing 101, Websites

When it comes to the use of colors in marketing, make sure you’re sending out the right vibe. When it comes to the use of colors in marketing, make sure you’re sending out the appropriate ‘vibe’. Color is a simple and complex concept. Imagine being a child and having access to the most basic box of Crayola crayons to draw … Read More

Marketing 101: Defining Your Target Audience

Joseph PoirierBusiness Development, Marketing 101, SEO, Social Media

Defining your target audience is an important step in creating a successful marketing campaign or business strategy. It helps you focus your efforts on the specific group of people who are most likely to be interested in your product or service.  Your target audience should be the focal point for all of your marketing decisions – your website design, SEO … Read More