Marketing 101: Defining Your Target Audience

Joseph PoirierSEO, Social Media, Websites

Defining your target audience is an important step in creating a successful marketing campaign or business strategy. It helps you focus your efforts on the specific group of people who are most likely to be interested in your product or service.  Your target audience should be the focal point for all of your marketing decisions – your website design, SEO … Read More

You Just Launched Your Website… Now What?

Joseph PoirierSEO, Websites

Congratulations! You’ve just launched a shiny, new website and you’re sitting back waiting for the flood of customers to come in. Unfortunately, it’s going to take a little while for that to happen, and there are a few more things you need to do. We’ll walk you step-by-step on 3 things you should do right now for your website. 3 … Read More

10 Reasons To Not Use A Free Website Builder

Joseph PoirierSEO, Websites

(Update: Adobe is no longer supporting their ‘free’ website builder ‘Muse’. Website owners are scurrying to build on other platforms. They are the latest DIY web builder backing out of the game). Why using a free website builder is simply a bad idea.  Believe me folks, I understand – the idea of creating a “free” website is tempting – especially to a … Read More

What Is SEO? Understanding The Basics of Search Engine Optimization

Joseph PoirierSEO

SEO stands for Search Engine Optimization. To put it simply, SEO is a process for getting more traffic to your website. When you’ve done a search for something online, did you ever wonder why certain websites are at the top of the list, and others aren’t? That has to do with Search Engine Optimization. Those websites at the top of … Read More