10 Reasons To Not Use A Free Website Builder

Joseph PoirierSEO, Websites

(Update 2024: Adobe is no longer supporting their ‘free’ website builder ‘Muse’. And Google is also out of the web building game. Website owners are scurrying to build on other platforms. They are the latest DIY web builders backing out of the game). Why using a free website builder is simply a bad idea.  Believe me folks, I understand – the idea … Read More

SEO Top Ranking Factors

Joseph PoirierMarketing 101, SEO, Websites

Search engine optimization (SEO) is constantly evolving, with new ranking factors and strategies emerging every year. As we continue to move into 2023, it’s important to stay up-to-date with the latest SEO trends and ranking factors in order to improve your website’s visibility and attract more organic traffic. In this blog, we’ll explore the top 10 SEO ranking factors for … Read More

Marketing 101: Google My Business Listing

Joseph PoirierMarketing 101, SEO, Websites

If you own a local business, you probably already know how important it is to have a strong presence on Google. Google My Business (GMB) is a free tool that allows you to manage your business’s online presence across Google, including search results and Google Maps. But simply having a GMB listing isn’t enough – you need to optimize it … Read More

Marketing 101: Buyer Personas

Joseph PoirierBusiness Development, Marketing 101, SEO, Social Media

(Reading time: 2 Minutes) Creating buyer persona(s) is an essential step in any marketing or sales strategy. A buyer persona is a fictional representation of your ideal customer based on market research and real data about your existing (and potential new) customers. By creating buyer persona, you can better understand your target audience and tailor your marketing efforts to their … Read More

Marketing 101: Defining Your Target Audience

Joseph PoirierBusiness Development, Marketing 101, SEO, Social Media

Defining your target audience is an important step in creating a successful marketing campaign or business strategy. It helps you focus your efforts on the specific group of people who are most likely to be interested in your product or service.  Your target audience should be the focal point for all of your marketing decisions – your website design, SEO … Read More

You Just Launched Your Website… Now What?

Joseph PoirierSEO, Websites

Congratulations! You’ve just launched a shiny, new website and you’re sitting back waiting for the flood of customers to come in. Unfortunately, it’s going to take a little while for that to happen, and there are a few more things you need to do. We’ll walk you step-by-step on 3 things you should do right now for your website. 3 … Read More

What Is SEO? Understanding The Basics of Search Engine Optimization

Joseph PoirierSEO

SEO stands for Search Engine Optimization. To put it simply, SEO is a process for getting more traffic to your website. When you’ve done a search for something online, did you ever wonder why certain websites are at the top of the list, and others aren’t? That has to do with Search Engine Optimization. Those websites at the top of … Read More