Marketing Trends 2023

Joseph PoirierBusiness Development, Marketing 101, Social Media

As we head into the 2nd quarter of 2023, the world of marketing is rapidly evolving (that will never stop). With advancements in technology and changes in consumer behavior, it’s important for businesses to stay on top of the latest trends to remain competitive. Here’s a little insight into some of the marketing trends in 2023. Personalization Personalization has been … Read More

Marketing 101: Buyer Personas

Joseph PoirierBusiness Development, Marketing 101, SEO, Social Media

(Reading time: 2 Minutes) Creating buyer persona(s) is an essential step in any marketing or sales strategy. A buyer persona is a fictional representation of your ideal customer based on market research and real data about your existing (and potential new) customers. By creating buyer persona, you can better understand your target audience and tailor your marketing efforts to their … Read More

Marketing 101: Defining Your Target Audience

Joseph PoirierBusiness Development, Marketing 101, SEO, Social Media

Defining your target audience is an important step in creating a successful marketing campaign or business strategy. It helps you focus your efforts on the specific group of people who are most likely to be interested in your product or service.  Your target audience should be the focal point for all of your marketing decisions – your website design, SEO … Read More

Digital Marketing: Fall 2021 Update

Joseph PoirierSocial Media

Few things are as trendy these days as constantly changing, updating, and improving one’s presence in the digital marketing world. Even the leaders of the digital world constantly hold themselves to a standard of getting better and better. Here’s a quick look into what some of the most prominent sites and apps are working on as of the summer of … Read More

Digital Marketing Trends: TikTok, Videos & DIY

Joseph PoirierSocial Media

Digital marketing is (still) the world’s newest up-and-coming super-weapon that everyone has access to. As the world continues to digitize, investing your time and your money in strong digital marketing is going to be a worthwhile endeavor; If, and only if, you’re eager to see your brand/company grow. TikTok is Trending Marketing on social media platforms is one of the … Read More

Facebook Strategy To Target And Grow Your Audience

Joseph PoirierSocial Media

Many small business struggle when trying to develop a Facebook strategy when it comes to growing their audience and increasing their reach. Facebook has become one of the most impactful social media platforms for all businesses regardless of size or industry. It is a great environment to connect with new audiences that you may not otherwise. One of the major … Read More

Polls Are Back On Facebook!

Joseph PoirierSocial Media

We. Are. Excited! Back in the day, using Facebook polls on a Page were a fun and easy way to engage with followers. Then Facebook got rid of the feature for Pages, but kept it in Facebook events. Polls were one of our favorite features on pages, so we were pretty sad when this happened. BUT! Facebook polls are back and … Read More

How And Why You Should Use The Facebook Debugger Tool

Joseph PoirierSocial Media

Facebook recently removed the feature which allowed Page Admins to make edits to the link they shared, as part of their crack down on click-bait articles. If you’ve noticed this and you’re frustrated, don’t fret! The Facebook Debugger tool is a help site you can use to update links for websites that you manage. Editing link data was a helpful … Read More

How To Build A Social Media Strategy That Works For You

Joseph PoirierSocial Media

A question for you – did you start your company without a business plan? I’m guessing you didn’t. You took the time to think about why you were starting that business, and how you were going to pull it off. You thought about how to grow in a sustainable way, and what your goals were for your company. Hopefully you … Read More

How Often Should You Post On Social Media?

Joseph PoirierSocial Media

“How often do I need to post on social media?” is a question we get a lot, from all of our clients. The optimal number of posts will be different for every company, but over the years we’ve narrowed it down for each platform to what we consider to be the “sweet spot”. This Is How Many Times You Should … Read More