Creating aesthetic social media visuals is the forefront of marketing. Yet, one aspect that often goes overlooked is the difference in how visuals look on mobile devices versus computers. This distinction can make or break your content impact on your social platforms. We need to understand why these differences are so important for successful social platforms. 1. Screen Size and Resolution … Read More
Brand Consistency: Why It Matters and How to Maintain It
Imagine you are walking through the cereal aisle at the grocery store. Among dozens of colorful boxes, your eyes instantly lock onto a familiar red box with a cartoon toucan on it. Without thinking twice, you reach for it. That is the power of brand consistency at work. Brand consistency is the magic ingredient that makes your audience recognize, trust, … Read More
Trends and Best Practices for Social Media In 2025
Social media continues to evolve at a rapid pace. As a result, 2025 has already brought significant changes. Social media platforms are introducing new features which can be hard to catch up with. Your wants and needs are always changing, and your brand must adapt to stay relevant amongst all the changes. Navigating these changes can elevate your brand & … Read More
Overcoming Creative Burnout: Tips for Staying Inspired
We all know that creative content is not always smooth sailing. Sometimes, it feels like you are riding the wave of inspiration and creativity. Other times, you are stuck paddling against the tide. If you have ever found yourself staring at your computer screen, or an empty notebook for far too long, you are not the only one. Sometimes it … Read More
What’s The Deal with Hashtags and Why Are They Important?
Social media throws content at us all nonstop. If we don’t stand out, we disappear.Photos to videos, stories to reels, there’s always something new to catch a user’s eye. But how do you make sure your content stands out and reaches the right people? That’s where hashtags come in! Hashtags have been a staple of social media strategy, but their … Read More
Marketing Trends 2023
As we head into the 2nd quarter of 2023, the world of marketing is rapidly evolving (that will never stop). With advancements in technology and changes in consumer behavior, it’s important for businesses to stay on top of the latest trends to remain competitive. Here’s a little insight into some of the marketing trends in 2023. Personalization Personalization has been … Read More
Marketing 101: Buyer Personas
(Reading time: 2 Minutes) Creating buyer persona(s) is an essential step in any marketing or sales strategy. A buyer persona is a fictional representation of your ideal customer based on market research and real data about your existing (and potential new) customers. By creating buyer persona, you can better understand your target audience and tailor your marketing efforts to their … Read More
Marketing 101: Defining Your Target Audience
Defining your target audience is an important step in creating a successful marketing campaign or business strategy. It helps you focus your efforts on the specific group of people who are most likely to be interested in your product or service. Your target audience should be the focal point for all of your marketing decisions – your website design, SEO … Read More
Digital Marketing: Fall 2021 Update
Few things are as trendy these days as constantly changing, updating, and improving one’s presence in the digital marketing world. Even the leaders of the digital world constantly hold themselves to a standard of getting better and better. Here’s a quick look into what some of the most prominent sites and apps are working on as of the summer of … Read More
Digital Marketing Trends: TikTok, Videos & DIY
Digital marketing is (still) the world’s newest up-and-coming super-weapon that everyone has access to. As the world continues to digitize, investing your time and your money in strong digital marketing is going to be a worthwhile endeavor; If, and only if, you’re eager to see your brand/company grow. TikTok is Trending Marketing on social media platforms is one of the … Read More
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