10 Reasons To Not Use A Free Website Builder

Joseph PoirierSEO, Websites

(Update 2024: Adobe is no longer supporting their ‘free’ website builder ‘Muse’. And Google is also out of the web building game. Website owners are scurrying to build on other platforms. They are the latest DIY web builders backing out of the game). Why using a free website builder is simply a bad idea.  Believe me folks, I understand – the idea … Read More

SEO Top Ranking Factors

Joseph PoirierMarketing 101, SEO, Websites

Search engine optimization (SEO) is constantly evolving, with new ranking factors and strategies emerging every year. As we continue to move into 2023, it’s important to stay up-to-date with the latest SEO trends and ranking factors in order to improve your website’s visibility and attract more organic traffic. In this blog, we’ll explore the top 10 SEO ranking factors for … Read More

SMTP, your website forms, and notifications

Joseph PoirierEmail Marketing, Websites

Are your website form notifications not getting to your inbox? SMTP should fix that. Email communication has become an essential aspect of our daily lives (says Captain obvious), and it is also an essential part of any website that aims to provide effective customer service or user engagement. SMTP (Simple Mail Transfer Protocol) is a protocol that is used to … Read More

Marketing 101: Google My Business Listing

Joseph PoirierMarketing 101, SEO, Websites

If you own a local business, you probably already know how important it is to have a strong presence on Google. Google My Business (GMB) is a free tool that allows you to manage your business’s online presence across Google, including search results and Google Maps. But simply having a GMB listing isn’t enough – you need to optimize it … Read More

ADA WCAG Compliance. What you need to know

Joseph PoirierEmail Marketing, Websites

In today’s digital age, accessibility is of paramount importance. With over 1 billion people worldwide living with a disability, it is essential that businesses and organizations ensure that their websites and digital content are accessible to everyone. One way to ensure this is by complying with the Web Content Accessibility Guidelines (WCAG) set forth by the Americans with Disabilities Act … Read More

The Psychology of Colors in Marketing

Matt AlbrenMarketing 101, Websites

When it comes to the use of colors in marketing, make sure you’re sending out the right vibe. When it comes to the use of colors in marketing, make sure you’re sending out the appropriate ‘vibe’. Color is a simple and complex concept. Imagine being a child and having access to the most basic box of Crayola crayons to draw … Read More

You Just Launched Your Website… Now What?

Joseph PoirierSEO, Websites

Congratulations! You’ve just launched a shiny, new website and you’re sitting back waiting for the flood of customers to come in. Unfortunately, it’s going to take a little while for that to happen, and there are a few more things you need to do. We’ll walk you step-by-step on 3 things you should do right now for your website. 3 … Read More

Questions To Ask Before Hiring A Web Developer (Even Us!)

Joseph PoirierWebsites

Nowadays, “web developers” are popping up everywhere. Everyone has a friend or a cousin who builds websites. Be wary of someone who says they “build websites” when all they’re actually doing is using a site like Wix, Squarespace, or Weebly. We know those tools make it easy to get a website up and running, but they’re not the best option … Read More