In today’s digital first economy, your website is often the first impression customers have of your brand. But just having a website isn’t enough anymore – it needs to be modern, functional, and responsive across all devices. If your site hasn’t been updated in a while, chances are you’re already losing potential clients. This is where 8 Waves Creative comes … Read More
How Can You Start Building a WooCommerce Website from Scratch?
In the world of eCommerce, WooCommerce stands out as a powerful, flexible, and cost – effective platform for building online stores. Whether you’re an aspiring entrepreneur or a brick – and – mortar business owner transitioning online, WooCommerce provides everything you need to launch and grow a store. But going from zero to profitable isn’t just about installing a plugin … Read More
Succeeding with a Multichannel Sales & Marketing Campaign
Introduction: Why Multichannel Campaigns Excel Customers today encounter brands across a variety of touchpoints: search engines, social media, email, events, and more. A multichannel campaign ensures your message is consistent and adapted to where people engage most. This approach not only expands your reach but also creates opportunities for sales and marketing teams to converge around shared goals, driving higher-quality … Read More
How to Craft a Strategic Marketing Plan that Delivers ROI
Introduction: Why ROI-Focused Marketing Plans Matter In 2025, B2B buyers expect marketing that is strategic, personalized, and measurable. Ad campaigns without clear returns no longer cut it; lead quality, not quantity, is now essential. A data-driven, goal-oriented marketing plan is your best return on investment. At 8 Waves Creative, we bring a performance-first mindset to every plan, ensuring every channel, campaign, … Read More
Speed Kills: Accelerate your Website to Soar in Rankings
You’ve heard that speed kills before when it comes to website speed…but what many business owners and marketers don’t quite grasp is the magnitude of importance of a fast website. It not only diminishes the likelihood of a conversion (someone buying your product/service for example), but as a top ranking factor for all search engines, it’s devastating to where you … Read More
Will AI Content Destroy Your Rankings? You might be surprised.
Recently, it seems that AI-generated content is everywhere. But when it comes to utilizing this tool yourself, is it helping or hurting your SEO? We’ve seen firsthand that poorly implemented AI content can tank rankings. In a recent example, the director of marketing for a local company, let’s call them Jane’s Flowers, called us to ask why their website was … Read More
SEO Myths Debunked: What Actually Works!
If you are anything like us at 8 Waves Creative, you have heard a ton of conflicting advice about SEO. It can feel like everyone has the magic formula for climbing to the top of Google rankings. Let us be honest, some of that advice is just misleading. So, we are here to clear the air and share what works … Read More
Why Understanding Social Media Visuals on Mobile vs. Computer Matters
Creating aesthetic social media visuals is the forefront of marketing. Yet, one aspect that often goes overlooked is the difference in how visuals look on mobile devices versus computers. This distinction can make or break your content impact on your social platforms. We need to understand why these differences are so important for successful social platforms. 1. Screen Size and Resolution … Read More
Brand Consistency: Why It Matters and How to Maintain It
Imagine you are walking through the cereal aisle at the grocery store. Among dozens of colorful boxes, your eyes instantly lock onto a familiar red box with a cartoon toucan on it. Without thinking twice, you reach for it. That is the power of brand consistency at work. Brand consistency is the magic ingredient that makes your audience recognize, trust, … Read More
When to Pivot: Signs Your Marketing Strategy Needs a Refresh
Let’s face it, marketing is not a “set it and forget it” kind of deal. The landscape is always shifting, with trends and platforms. The audience’s behaviors evolve faster than a TikTok dance challenge. So how do you know when it is time to give your marketing strategy a much-needed refresh? Grab a cup of coffee and let us dive … Read More