Imagine you are walking through the cereal aisle at the grocery store. Among dozens of colorful boxes, your eyes instantly lock onto a familiar red box with a cartoon toucan on it. Without thinking twice, you reach for it. That is the power of brand consistency at work. Brand consistency is the magic ingredient that makes your audience recognize, trust, … Read More
When to Pivot: Signs Your Marketing Strategy Needs a Refresh
Let’s face it, marketing is not a “set it and forget it” kind of deal. The landscape is always shifting, with trends and platforms. The audience’s behaviors evolve faster than a TikTok dance challenge. So how do you know when it is time to give your marketing strategy a much-needed refresh? Grab a cup of coffee and let us dive … Read More
The Power of Storytelling: Connecting Brands with your Audience!
Let’s talk about stories. No, not the bedtime ones (although those are amazing). I am talking about the kind of stories that stop you mid-scroll, make you smile, laugh, or even tear up a little. The kind that makes you think, “Wow, they get me.” That is the power of storytelling in branding. At 8 Waves Creative, we have seen firsthand … Read More
Trends and Best Practices for Social Media In 2025
Social media continues to evolve at a rapid pace. As a result, 2025 has already brought significant changes. Social media platforms are introducing new features which can be hard to catch up with. Your wants and needs are always changing, and your brand must adapt to stay relevant amongst all the changes. Navigating these changes can elevate your brand & … Read More
Overcoming Creative Burnout: Tips for Staying Inspired
We all know that creative content is not always smooth sailing. Sometimes, it feels like you are riding the wave of inspiration and creativity. Other times, you are stuck paddling against the tide. If you have ever found yourself staring at your computer screen, or an empty notebook for far too long, you are not the only one. Sometimes it … Read More
What’s The Deal with Hashtags and Why Are They Important?
Social media throws content at us all nonstop. If we don’t stand out, we disappear.Photos to videos, stories to reels, there’s always something new to catch a user’s eye. But how do you make sure your content stands out and reaches the right people? That’s where hashtags come in! Hashtags have been a staple of social media strategy, but their … Read More
10 Reasons To Not Use A Free Website Builder
(Update 2024: Adobe is no longer supporting their ‘free’ website builder ‘Muse’. And Google is also out of the web building game. Website owners are scurrying to build on other platforms. They are the latest DIY web builders backing out of the game). Why using a free website builder is simply a bad idea. Believe me folks, I understand – the idea … Read More
SEO Top Ranking Factors
Search engine optimization (SEO) is constantly evolving, with new ranking factors and strategies emerging every year. As we continue to move into 2023, it’s important to stay up-to-date with the latest SEO trends and ranking factors in order to improve your website’s visibility and attract more organic traffic. In this blog, we’ll explore the top 10 SEO ranking factors for … Read More
SMTP, your website forms, and notifications
Are your website form notifications not getting to your inbox? SMTP should fix that. Email communication has become an essential aspect of our daily lives (says Captain obvious), and it is also an essential part of any website that aims to provide effective customer service or user engagement. SMTP (Simple Mail Transfer Protocol) is a protocol that is used to … Read More
Marketing 101: Google My Business Listing
If you own a local business, you probably already know how important it is to have a strong presence on Google. Google My Business (GMB) is a free tool that allows you to manage your business’s online presence across Google, including search results and Google Maps. But simply having a GMB listing isn’t enough – you need to optimize it … Read More