(Update 2024: Adobe is no longer supporting their ‘free’ website builder ‘Muse’. And Google is also out of the web building game. Website owners are scurrying to build on other platforms. They are the latest DIY web builders backing out of the game). Why using a free website builder is simply a bad idea. Believe me folks, I understand – the idea … Read More
SEO Top Ranking Factors
Search engine optimization (SEO) is constantly evolving, with new ranking factors and strategies emerging every year. As we continue to move into 2023, it’s important to stay up-to-date with the latest SEO trends and ranking factors in order to improve your website’s visibility and attract more organic traffic. In this blog, we’ll explore the top 10 SEO ranking factors for … Read More
SMTP, your website forms, and notifications
Are your website form notifications not getting to your inbox? SMTP should fix that. Email communication has become an essential aspect of our daily lives (says Captain obvious), and it is also an essential part of any website that aims to provide effective customer service or user engagement. SMTP (Simple Mail Transfer Protocol) is a protocol that is used to … Read More
Marketing 101: Google My Business Listing
If you own a local business, you probably already know how important it is to have a strong presence on Google. Google My Business (GMB) is a free tool that allows you to manage your business’s online presence across Google, including search results and Google Maps. But simply having a GMB listing isn’t enough – you need to optimize it … Read More
Marketing Trends 2023
As we head into the 2nd quarter of 2023, the world of marketing is rapidly evolving (that will never stop). With advancements in technology and changes in consumer behavior, it’s important for businesses to stay on top of the latest trends to remain competitive. Here’s a little insight into some of the marketing trends in 2023. Personalization Personalization has been … Read More
Marketing 101: Buyer Personas
(Reading time: 2 Minutes) Creating buyer persona(s) is an essential step in any marketing or sales strategy. A buyer persona is a fictional representation of your ideal customer based on market research and real data about your existing (and potential new) customers. By creating buyer persona, you can better understand your target audience and tailor your marketing efforts to their … Read More
ADA WCAG Compliance. What you need to know
In today’s digital age, accessibility is of paramount importance. With over 1 billion people worldwide living with a disability, it is essential that businesses and organizations ensure that their websites and digital content are accessible to everyone. One way to ensure this is by complying with the Web Content Accessibility Guidelines (WCAG) set forth by the Americans with Disabilities Act … Read More
The Psychology of Colors in Marketing
When it comes to the use of colors in marketing, make sure you’re sending out the right vibe. When it comes to the use of colors in marketing, make sure you’re sending out the appropriate ‘vibe’. Color is a simple and complex concept. Imagine being a child and having access to the most basic box of Crayola crayons to draw … Read More
Marketing 101: Defining Your Target Audience
Defining your target audience is an important step in creating a successful marketing campaign or business strategy. It helps you focus your efforts on the specific group of people who are most likely to be interested in your product or service. Your target audience should be the focal point for all of your marketing decisions – your website design, SEO … Read More
Digital Marketing: Fall 2021 Update
Few things are as trendy these days as constantly changing, updating, and improving one’s presence in the digital marketing world. Even the leaders of the digital world constantly hold themselves to a standard of getting better and better. Here’s a quick look into what some of the most prominent sites and apps are working on as of the summer of … Read More