Brand Consistency: Why It Matters and How to Maintain It  

Grace WilsonMarketing 101, Social Media

Imagine you are walking through the cereal aisle at the grocery store. Among dozens of colorful boxes, your eyes instantly lock onto a familiar red box with a cartoon toucan on it. Without thinking twice, you reach for it. That is the power of brand consistency at work.   Brand consistency is the magic ingredient that makes your audience recognize, trust, … Read More

When to Pivot: Signs Your Marketing Strategy Needs a Refresh 

Grace WilsonMarketing 101

Let’s face it, marketing is not a “set it and forget it” kind of deal. The landscape is always shifting, with trends and platforms. The audience’s behaviors evolve faster than a TikTok dance challenge. So how do you know when it is time to give your marketing strategy a much-needed refresh? Grab a cup of coffee and let us dive … Read More

The Power of Storytelling: Connecting Brands with your Audience! 

Grace WilsonMarketing 101

Let’s talk about stories. No, not the bedtime ones (although those are amazing). I am talking about the kind of stories that stop you mid-scroll, make you smile, laugh, or even tear up a little. The kind that makes you think, “Wow, they get me.” That is the power of storytelling in branding.  At 8 Waves Creative, we have seen firsthand … Read More

Trends and Best Practices for Social Media In 2025 

Grace WilsonSocial Media

Social media continues to evolve at a rapid pace. As a result, 2025 has already brought significant changes. Social media platforms are introducing new features which can be hard to catch up with. Your wants and needs are always changing, and your brand must adapt to stay relevant amongst all the changes. Navigating these changes can elevate your brand & … Read More

Overcoming Creative Burnout: Tips for Staying Inspired

Grace WilsonSocial Media

We all know that creative content is not always smooth sailing. Sometimes, it feels like you are riding the wave of inspiration and creativity. Other times, you are stuck paddling against the tide. If you have ever found yourself staring at your computer screen, or an empty notebook for far too long, you are not the only one. Sometimes it … Read More

What’s The Deal with Hashtags and Why Are They Important? 

Grace WilsonMarketing 101, Social Media

Social media throws content at us all nonstop. If we don’t stand out, we disappear.Photos to videos, stories to reels, there’s always something new to catch a user’s eye. But how do you make sure your content stands out and reaches the right people? That’s where hashtags come in!  Hashtags have been a staple of social media strategy, but their … Read More

10 Reasons To Not Use A Free Website Builder

Joseph PoirierSEO, Websites

(Update 2024: Adobe is no longer supporting their ‘free’ website builder ‘Muse’. And Google is also out of the web building game. Website owners are scurrying to build on other platforms. They are the latest DIY web builders backing out of the game). Why using a free website builder is simply a bad idea.  Believe me folks, I understand – the idea … Read More

SEO Top Ranking Factors

Joseph PoirierMarketing 101, SEO, Websites

Search engine optimization (SEO) is constantly evolving, with new ranking factors and strategies emerging every year. As we continue to move into 2023, it’s important to stay up-to-date with the latest SEO trends and ranking factors in order to improve your website’s visibility and attract more organic traffic. In this blog, we’ll explore the top 10 SEO ranking factors for … Read More

SMTP, your website forms, and notifications

Joseph PoirierEmail Marketing, Websites

Are your website form notifications not getting to your inbox? SMTP should fix that. Email communication has become an essential aspect of our daily lives (says Captain obvious), and it is also an essential part of any website that aims to provide effective customer service or user engagement. SMTP (Simple Mail Transfer Protocol) is a protocol that is used to … Read More

Marketing 101: Google My Business Listing

Joseph PoirierMarketing 101, SEO, Websites

If you own a local business, you probably already know how important it is to have a strong presence on Google. Google My Business (GMB) is a free tool that allows you to manage your business’s online presence across Google, including search results and Google Maps. But simply having a GMB listing isn’t enough – you need to optimize it … Read More