How To Build A Social Media Strategy That Works For You

Joseph PoirierSocial Media

A question for you – did you start your company without a business plan? I’m guessing you didn’t. You took the time to think about why you were starting that business, and how you were going to pull it off. You thought about how to grow in a sustainable way, and what your goals were for your company. Hopefully you … Read More

How Often Should You Post On Social Media?

Joseph PoirierSocial Media

“How often do I need to post on social media?” is a question we get a lot, from all of our clients. The optimal number of posts will be different for every company, but over the years we’ve narrowed it down for each platform to what we consider to be the “sweet spot”. This Is How Many Times You Should … Read More

What Is SEO? Understanding The Basics of Search Engine Optimization

Joseph PoirierSEO

SEO stands for Search Engine Optimization. To put it simply, SEO is a process for getting more traffic to your website. When you’ve done a search for something online, did you ever wonder why certain websites are at the top of the list, and others aren’t? That has to do with Search Engine Optimization. Those websites at the top of … Read More