As we head into the 2nd quarter of 2023, the world of marketing is rapidly evolving (that will never stop). With advancements in technology and changes in consumer behavior, it’s important for businesses to stay on top of the latest trends to remain competitive. Here’s a little insight into some of the marketing trends in 2023. Personalization Personalization has been … Read More
Marketing 101: Buyer Personas
(Reading time: 2 Minutes) Creating buyer persona(s) is an essential step in any marketing or sales strategy. A buyer persona is a fictional representation of your ideal customer based on market research and real data about your existing (and potential new) customers. By creating buyer persona, you can better understand your target audience and tailor your marketing efforts to their … Read More
ADA WCAG Compliance. What you need to know
In today’s digital age, accessibility is of paramount importance. With over 1 billion people worldwide living with a disability, it is essential that businesses and organizations ensure that their websites and digital content are accessible to everyone. One way to ensure this is by complying with the Web Content Accessibility Guidelines (WCAG) set forth by the Americans with Disabilities Act … Read More
The Psychology of Colors in Marketing
When it comes to the use of colors in marketing, make sure you’re sending out the right vibe. When it comes to the use of colors in marketing, make sure you’re sending out the appropriate ‘vibe’. Color is a simple and complex concept. Imagine being a child and having access to the most basic box of Crayola crayons to draw … Read More
Marketing 101: Defining Your Target Audience
Defining your target audience is an important step in creating a successful marketing campaign or business strategy. It helps you focus your efforts on the specific group of people who are most likely to be interested in your product or service. Your target audience should be the focal point for all of your marketing decisions – your website design, SEO … Read More
Digital Marketing: Fall 2021 Update
Few things are as trendy these days as constantly changing, updating, and improving one’s presence in the digital marketing world. Even the leaders of the digital world constantly hold themselves to a standard of getting better and better. Here’s a quick look into what some of the most prominent sites and apps are working on as of the summer of … Read More
Digital Marketing Trends: TikTok, Videos & DIY
Digital marketing is (still) the world’s newest up-and-coming super-weapon that everyone has access to. As the world continues to digitize, investing your time and your money in strong digital marketing is going to be a worthwhile endeavor; If, and only if, you’re eager to see your brand/company grow. TikTok is Trending Marketing on social media platforms is one of the … Read More
Cybersecurity And The Hard Realities Of A Cyber Attack
Every organization today is at risk for some variation of a cyber attack. As technology becomes more complex and sophisticated, so does the need for businesses to keep themselves and their customers safe from a cyberattack. What does this mean? It means that every business plan needs to include a cyber threat analysis and a plan for what happens when … Read More
Facebook Strategy To Target And Grow Your Audience
Many small business struggle when trying to develop a Facebook strategy when it comes to growing their audience and increasing their reach. Facebook has become one of the most impactful social media platforms for all businesses regardless of size or industry. It is a great environment to connect with new audiences that you may not otherwise. One of the major … Read More
You Just Launched Your Website… Now What?
Congratulations! You’ve just launched a shiny, new website and you’re sitting back waiting for the flood of customers to come in. Unfortunately, it’s going to take a little while for that to happen, and there are a few more things you need to do. We’ll walk you step-by-step on 3 things you should do right now for your website. 3 … Read More