­Succeeding with a Multichannel Sales & Marketing Campaign

Sharon MaxwellMarketing 101

Introduction: Why Multichannel Campaigns Excel Customers today encounter brands across a variety of touchpoints: search engines, social media, email, events, and more. A multichannel campaign ensures your message is consistent and adapted to where people engage most. This approach not only expands your reach but also creates opportunities for sales and marketing teams to converge around shared goals, driving higher-quality … Read More

How to Craft a Strategic Marketing Plan that Delivers ROI

Sharon MaxwellMarketing 101

Introduction: Why ROI-Focused Marketing Plans Matter In 2025, B2B buyers expect marketing that is strategic, personalized, and measurable. Ad campaigns without clear returns no longer cut it; lead quality, not quantity, is now essential. A data-driven, goal-oriented marketing plan is your best return on investment. At 8 Waves Creative, we bring a performance-first mindset to every plan, ensuring every channel, campaign, … Read More

SEO Myths Debunked: What Actually Works! 

Joseph PoirierMarketing 101, SEO

If you are anything like us at 8 Waves Creative, you have heard a ton of conflicting advice about SEO. It can feel like everyone has the magic formula for climbing to the top of Google rankings. Let us be honest, some of that advice is just misleading. So, we are here to clear the air and share what works … Read More

Why Understanding Social Media Visuals on Mobile vs. Computer Matters

Joseph PoirierMarketing 101, SEO, Social Media

Creating aesthetic social media visuals is the forefront of marketing. Yet, one aspect that often goes overlooked is the difference in how visuals look on mobile devices versus computers. This distinction can make or break your content impact on your social platforms. We need to understand why these differences are so important for successful social platforms.  1. Screen Size and Resolution … Read More

Brand Consistency: Why It Matters and How to Maintain It  

Joseph PoirierMarketing 101, Social Media

Imagine you are walking through the cereal aisle at the grocery store. Among dozens of colorful boxes, your eyes instantly lock onto a familiar red box with a cartoon toucan on it. Without thinking twice, you reach for it. That is the power of brand consistency at work.   Brand consistency is the magic ingredient that makes your audience recognize, trust, … Read More

When to Pivot: Signs Your Marketing Strategy Needs a Refresh 

Joseph PoirierMarketing 101

Let’s face it, marketing is not a “set it and forget it” kind of deal. The landscape is always shifting, with trends and platforms. The audience’s behaviors evolve faster than a TikTok dance challenge. So how do you know when it is time to give your marketing strategy a much-needed refresh? Grab a cup of coffee and let us dive … Read More

The Power of Storytelling: Connecting Brands with your Audience! 

Joseph PoirierMarketing 101

Let’s talk about stories. No, not the bedtime ones (although those are amazing). I am talking about the kind of stories that stop you mid-scroll, make you smile, laugh, or even tear up a little. The kind that makes you think, “Wow, they get me.” That is the power of storytelling in branding.  At 8 Waves Creative, we have seen firsthand … Read More

What’s The Deal with Hashtags and Why Are They Important? 

Joseph PoirierMarketing 101, Social Media

Social media throws content at us all nonstop. If we don’t stand out, we disappear.Photos to videos, stories to reels, there’s always something new to catch a user’s eye. But how do you make sure your content stands out and reaches the right people? That’s where hashtags come in!  Hashtags have been a staple of social media strategy, but their … Read More

SEO Top Ranking Factors

Joseph PoirierMarketing 101, SEO, Websites

Search engine optimization (SEO) is constantly evolving, with new ranking factors and strategies emerging every year. As we continue to move into 2023, it’s important to stay up-to-date with the latest SEO trends and ranking factors in order to improve your website’s visibility and attract more organic traffic. In this blog, we’ll explore the top 10 SEO ranking factors for … Read More

Marketing 101: Google My Business Listing

Joseph PoirierMarketing 101, SEO, Websites

If you own a local business, you probably already know how important it is to have a strong presence on Google. Google My Business (GMB) is a free tool that allows you to manage your business’s online presence across Google, including search results and Google Maps. But simply having a GMB listing isn’t enough – you need to optimize it … Read More