Imagine you are walking through the cereal aisle at the grocery store. Among dozens of colorful boxes, your eyes instantly lock onto a familiar red box with a cartoon toucan on it. Without thinking twice, you reach for it. That is the power of brand consistency at work. Brand consistency is the magic ingredient that makes your audience recognize, trust, … Read More
When to Pivot: Signs Your Marketing Strategy Needs a Refresh
Let’s face it, marketing is not a “set it and forget it” kind of deal. The landscape is always shifting, with trends and platforms. The audience’s behaviors evolve faster than a TikTok dance challenge. So how do you know when it is time to give your marketing strategy a much-needed refresh? Grab a cup of coffee and let us dive … Read More
The Power of Storytelling: Connecting Brands with your Audience!
Let’s talk about stories. No, not the bedtime ones (although those are amazing). I am talking about the kind of stories that stop you mid-scroll, make you smile, laugh, or even tear up a little. The kind that makes you think, “Wow, they get me.” That is the power of storytelling in branding. At 8 Waves Creative, we have seen firsthand … Read More
What’s The Deal with Hashtags and Why Are They Important?
Social media throws content at us all nonstop. If we don’t stand out, we disappear.Photos to videos, stories to reels, there’s always something new to catch a user’s eye. But how do you make sure your content stands out and reaches the right people? That’s where hashtags come in! Hashtags have been a staple of social media strategy, but their … Read More
SEO Top Ranking Factors
Search engine optimization (SEO) is constantly evolving, with new ranking factors and strategies emerging every year. As we continue to move into 2023, it’s important to stay up-to-date with the latest SEO trends and ranking factors in order to improve your website’s visibility and attract more organic traffic. In this blog, we’ll explore the top 10 SEO ranking factors for … Read More
Marketing 101: Google My Business Listing
If you own a local business, you probably already know how important it is to have a strong presence on Google. Google My Business (GMB) is a free tool that allows you to manage your business’s online presence across Google, including search results and Google Maps. But simply having a GMB listing isn’t enough – you need to optimize it … Read More
Marketing Trends 2023
As we head into the 2nd quarter of 2023, the world of marketing is rapidly evolving (that will never stop). With advancements in technology and changes in consumer behavior, it’s important for businesses to stay on top of the latest trends to remain competitive. Here’s a little insight into some of the marketing trends in 2023. Personalization Personalization has been … Read More
Marketing 101: Buyer Personas
(Reading time: 2 Minutes) Creating buyer persona(s) is an essential step in any marketing or sales strategy. A buyer persona is a fictional representation of your ideal customer based on market research and real data about your existing (and potential new) customers. By creating buyer persona, you can better understand your target audience and tailor your marketing efforts to their … Read More
The Psychology of Colors in Marketing
When it comes to the use of colors in marketing, make sure you’re sending out the right vibe. When it comes to the use of colors in marketing, make sure you’re sending out the appropriate ‘vibe’. Color is a simple and complex concept. Imagine being a child and having access to the most basic box of Crayola crayons to draw … Read More
Marketing 101: Defining Your Target Audience
Defining your target audience is an important step in creating a successful marketing campaign or business strategy. It helps you focus your efforts on the specific group of people who are most likely to be interested in your product or service. Your target audience should be the focal point for all of your marketing decisions – your website design, SEO … Read More